Updated:
31.8.2026
Your profile is doing the talking long before a homeowner ever picks up the phone to call you. Before a homeowner connects with you, chances are they’ve already read what other homeowners said about you. 92% of Kiwi homeowners check reviews before reaching out to a tradie (Trust & Reputation Survey 2025; Builderscrack), so a big part of that decision is already made before you’ve spoken to them directly. But not every review has the same credibility.
What matters is the kind of reviews you have, not just how many. On Google, John’s mum could leave him five stars for a kitchen he never touched. On Builderscrack, a verified review only exists because a real job actually happened, proof no other platform can offer.
That doesn’t mean everything else you’ve built counts for nothing. BC brings together reviews from jobs completed on the platform, reviews from work you’ve done outside it, and your existing Google reviews, so nothing you’ve built gets left behind.
Two tradies quote the same job at the same price. One has a reputation online, a page of reviews, the other has none. With nothing to go on, a bare profile reads as risk.
What a Google review can’t prove
Anyone can leave a Google review: a mate, family member, someone who had a bad day and found you online. Google has no way of knowing if they actually hired you.
A Builderscrack Verified Work Review is different. It can only be left by a homeowner who connected with you through a real job on BC.
When a homeowner is comparing tradies and sees 47 verified reviews on your profile, they know those 47 people actually used BC to find you, connected with you on a real job, and then chose to say something about the experience. It’s a different kind of proof.
A Verified Work Review also isn’t just a star rating. It’s rated across four specific categories: workmanship, cost, schedule, and communication. A homeowner can see exactly what they can expect when it comes to turning up on time and keeping them in the loop, not just the finished result.
How Builderscrack collects reviews without you having to ask
For some, asking for a review can feel awkward, especially when you’ve just finished a job, the homeowner’s happy, and you don’t want to push it. Builderscrack handles the request for you.
After a job is marked complete, BC automatically sends the homeowner a review prompt. You don’t have to follow up, send a text, or remember to ask.
That matters because consistency is what builds a strong review profile over time. Tradies who rely on remembering to ask usually end up with some jobs captured and plenty missed. With BC handling the request on your behalf, every completed job has a chance of becoming a review.
That’s what makes a BC profile hard to fake, your verified reviews build up automatically, from real jobs, whether you remember to chase them or not.
How to use your review window
One thing worth knowing: every verified Builderscrack review sits in a 7-day pending window before it goes public. You’ll see it before anyone else does. If you respond within that window, it publishes straight away. If things haven’t gone exactly to plan, that gives you the chance to get your side of the story out at the same time as the review, rather than playing catch-up later. If a review is genuinely inaccurate, it’s also worth having your quotes, invoices, or message records on hand, so you’re ready to respond with the full picture. You can also reach out to BC’s Customer Support team if you need help resolving it.
Handled well, that response is proof too, evidence you take feedback seriously, sitting right there next to the review itself.
How to build a complete review picture
Your reputation doesn’t start and end with jobs you find through Builderscrack. If you’ve been in the trades for a decade and most of your work comes through personal connections, that reputation doesn’t have to stay invisible. Open Reviews lets you share a unique link with past clients so they can leave a review for work completed outside the platform; referrals, long-standing clients, word of mouth jobs.
You can also import your Google reviews. They show up separately from your Verified Builderscrack Reviews so there’s no confusion, but they add to the overall picture a homeowner sees when they land on your profile.
These all sit in their own section, easily distinguishable from your Verified Work Reviews and Verified Communication Reviews, which are exclusive to jobs and interactions through BC.
A profile with Verified Builderscrack Reviews, Open Reviews from long-term clients, and imported Google reviews is more compelling, as it shows a homeowner that your reputation runs wider than any single source. It also shows that you’re consistent.
Done right, your profile is your shopfront, your handshake, your portfolio, and your pitch all in one place. The reviews on it are what prove to a homeowner it’s all true.
The four review types on a Builderscrack profile: Verified Work Reviews, Verified Communication Reviews, Direct & Open Reviews, and Google reviews.
A Builderscrack Verified Review vs. a Google review
Google only ever gives you one kind of review: a star rating and a comment, whether the job happened or not. Builderscrack has a review type that couldn’t exist anywhere else. If you’re just starting to build your BC presence, you don’t have to wait until you’ve won a string of jobs. There’s a review type for exactly this: a Verified Communication Review, for jobs where a homeowner connected with you, you quoted, and they went with someone else.
It still reflects your responsiveness and professionalism, and it appears on your profile alongside your Verified Work Reviews. Every connection is a chance to earn something, whether it’s a review or the job.
Good work deserves to be seen
If your review history is thin, the fix is easier than you might think. Use your Open Review link with existing clients who’d vouch for you. Import your Google reviews if you have them.
Your Builderscrack profile is the one place your reputation comes with proof. Every verified review is tied to a real homeowner you can trace back to a real job. That’s something concrete to stand on. And it’s worth more than anything said about you anywhere else online.
