7 must-haves for a Builderscrack profile that wins more work

You’ve got years of experience, you’re skilled, and you have plenty of happy customers. So why should you need to think about your profile?

Because although you know how good you are, homeowners don’t. Not yet. Your profile is often their first impression. If it doesn’t cut it, you might never get the chance to show what you can actually do.

Done right, your BC profile is your shopfront, your handshake, your portfolio, and your pitch all in one place. It keeps working in the background long after you’ve put the tools down.

New to BC? Your profile is what homeowners have to judge you on before you’ve built up reviews. A complete profile with a strong description, clear photo, and project photos gives you the best shot at getting that first connection.

Your BC profile also shows up in the BC directory and in Google search results, so homeowners can find you even outside of posted jobs. The stronger your profile, the harder it works for you across every channel.

A homeowner has just posted a job. Three tradies have chased it. All offer similar services, similar pricing, and say they can do the job. How do they choose?

They check out your profile. And here’s what they’re looking for: 

• Does this person look legit and professional?
• Have they done this type of job before?
• Can I see examples of their work?
• Do they have reviews, and are they recent?
• Do they seem trustworthy?

The tradie who ticks the most boxes usually gets the job.

Here’s what tends to push homeowners the other way:

• No photos, or only stock images
• A vague business description
• Old, sparse, or no reviews
• Sloppy writing, typos, or ALL CAPS
• No real sense of who you are or what kind of work you do

When a homeowner is choosing between you and someone else, a profile that looks like an afterthought can cost you the job before you’ve had a chance to show what you can do.

There’s no better way to build trust than with a friendly, approachable photo.

Homeowners are looking for a real person to do their job. A logo is important and professional, but if it’s possible, add a friendly face too. It establishes a human connection before you’ve even said a word, and it means homeowners recognise you when you arrive at their home. Look professional and wear your uniform or work gear.

Don’t have a logo yet? You don’t need to spend thousands. A clean, simple logo with your business name and a clear font does the job. Free tools like Canva make it straightforward.

This is your chance to tell homeowners why they should pick you. Not just what you do, but how you do it. Tell a story. Show some personality. Help them picture what it would actually be like to have you working in their home.

Instead of:

“Experienced electrician offering residential services.”

Try something like:

“I’m Sarah, a licensed electrician based in Christchurch, and I’ve been helping Kiwi homeowners with electrical work for the past ten years. Whether it’s an emergency callout on a Saturday night, a switchboard upgrade, or a full rewire, I turn up when I say I will, explain the work clearly, and always leave the site clean. Most of my work comes from word of mouth, and I’d like to think that’s because people trust me to do the job right, charge fairly, and not cut corners. Although I’m happy to help with any electrical job, I specialise in updating old wiring in heritage and older homes, bringing them up to modern safety standards. I’d love to help with your electrical needs and look forward to hearing from you. “

That works because it’s clear, warm, and specific. You get a feel for who Sarah is, how she works, and why you’d want her in your home. It builds trust before any contact is made.

A few things worth including in yours:

• How long you’ve been in the trade and where you’re based
• What kinds of jobs you do best or enjoy most
• How you communicate with homeowners through a job
• What sets you apart from other tradies in your category

You can talk about high quality work all you want, but nothing proves it like photos. Before and after shots, progress shots, finished work. They all show what you’re capable of in a way a description can’t.

For the landscapers out there, show off those spring garden makeovers when September hits. Roofers, post your winter weather repairs. Build decks? Show those transformations just in time for summer.

Make sure your photos are decent quality, show the work in its best light (clean up the site before you take a photo), and are from recent projects where possible. Recent photos signal an active, in-demand tradie.

Make it easy for homeowners to reach you. Check that your phone number, email, and service area are up to date. All communication through BC links to your message thread, so nothing gets lost once a homeowner does connect with you.

It’s also worth checking your trade categories and service locations. The leads BC sends you are only as good as the settings behind them. If you’ve expanded your services or changed your working radius, update it.

Here’s how to update your lead filter settings.

If you’ve got a Facebook or Instagram page showing more of your work, link to it. Same goes for your business website. The more credibility you build in one place, the more confident a homeowner will be that you’re the right person for the job.

If you’re going to link to them though, make sure they’re up to date and doing you justice. An outdated website with broken links does you less favours than not having one at all.

Here’s how to update your contact details.

Nothing builds trust faster than hearing from a happy homeowner. You can tell people you’re reliable and do great work, but when someone else says it? That’s what can really seal the deal.

BC’s verified reviews are tied to real jobs completed through the platform. Every verified work review is rated across four categories: work quality, cost, schedule, and communications. That level of detail gives homeowners a clearer picture than a star rating alone.

BC automatically prompts the homeowner to leave a review once a job is marked complete. You don’t need to do the awkward ask. A few things worth knowing:

• Homeowners can also leave a communication review on jobs you didn’t win. Every interaction on BC is a reputation moment, not just the jobs you complete.
• Your reputation doesn’t start and end with BC jobs. Open Reviews lets you share a unique link with past clients so they can leave a review for work completed outside the platform. You can also import your Google reviews. Both appear in their own clearly labelled sections on your profile so homeowners can see your full track record in one place.
• Review recency matters. A profile with recent reviews signals an active tradie. If your last review was a while ago, make sure completed jobs are being marked as done so the prompt goes out.
• Your BC profile works like a website. You can share it with homeowners off-platform too. Send the link in a text, add it to your footer in an email, or post it on your socials. Hit the Share Profile button on your profile to copy your link. You can also embed it on your own website. Here’s how.

Once you’ve got your profile looking good, it’s tempting to leave it. But your profile isn’t a set-and-forget thing. The tradies who get the most from BC treat it like a live asset.

A few things worth doing regularly:

• Add new project photos after good jobs
• Update your description if your services or focus has changed
• Check that your insurance and memberships have been updated
• Tweak your profile seasonally. Outdoor work added before spring, interior work before winter.

Reputation is everything. And your profile can be a massive part of that. 

It’s what homeowners see when they’re deciding whether to trust you with their home. It’s proof that you’re not just a name and a number. And it’s your chance to stand out, build credibility, and win the kind of jobs you actually want.

Spend a little time getting it right now and you’ll see the benefits long after the tools are packed away.