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Clients are looking for extra reassurance that you’re the right tradesperson for them. This is where great communication comes in. It proves to potential clients that you’re reliable, trustworthy and easy to work with.

Most clients want to be kept in the loop; whether it’s a text message to say you’re on your way, or that you’ve ordered the materials for their job. Small updates build trust over time, from the first inquiry to job completion.

Being an effective communicator can also go a long way in building a strong network of referrals from happy clients.

10 tips for effective communication

  • Active listening: Take the time to truly listen to your clients. Understand their needs, concerns, and expectations. Ask clarifying questions to ensure you have a complete understanding of the job requirements.

  • Transparency: Be open and honest about your capabilities, pricing, and timelines. Clearly communicate any potential challenges or delays and discuss how you plan to address them.

  • Timely responses: Respond promptly to inquiries, messages, and requests from clients. Timely communication shows your dedication and professionalism.

  • Consistency: Maintain a consistent tone and level of professionalism in all your communications, whether it’s in person, over the phone, via email, or through our messaging system.

  • Educate and inform: Help your clients make informed decisions by providing them with relevant information and options. Explain the pros and cons of different approaches and materials.

  • Documentation: Keep a record of all agreements, estimates, and project details in writing. This helps prevent misunderstandings and provides a reference point for both parties.

  • Updates: Keep your clients informed about the progress of the job. Regular updates on milestones, challenges, and completion timelines reassure clients and demonstrate your commitment to transparency.

  • Professionalism: Maintain a respectful and courteous attitude at all times. Show respect for your client’s property, privacy, and concerns.

  • Conflict resolution: In case of disputes or issues, address them promptly and professionally. Offer solutions and compromises when necessary to reach a resolution that both parties are satisfied with.

  • Feedback: Encourage feedback from your clients. This not only helps you improve but also shows your willingness to adapt and provide the best service possible.

Step 8: Build trust with reviews

Reviews can be a powerful tool to help build and maintain trust with your clients, and attract more clients down the line.