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Clothesline Repair/Replacement in Massey

We have another clothesline in Massey which needs to be repaired (photo attached). Are you please able to give us a quote for the repair/replacement? The tenant has requested that if it is cheaper she would prefer that we installed a retractable clothesline. The wall she wants to hang this on is brick. I can see some retractable clotheslines at Mitre10 for about one hundred dollars. Would it be cheaper to install the retractable one? I am not sure whether the whole clothesline would need replacing or just the pole. Thanks Joshna