Reviews matter, but you already know that. They keep working long after the job is done, building trust with the next homeowner before they have even reached out. The good ones, the bad ones, and the communication reviews on jobs you never won. Here is how to make sure every piece of feedback is working for you.
Our 2025 Trust and Reputation Survey found 92% of homeowners check reviews before hiring. Most use two or three methods to check a tradie before reaching out, and reviews are nearly always one of them. A review you have responded to from last month carries more weight than a glowing one from two years ago left to sit.
The compounding effect: why every review counts
Reviews on your BC profile don’t just reflect your reputation, they build it. The more reviews you earn, the more homeowners feel confident reaching out, and the more you start getting chosen before anyone else on the list.
BC reviews are verified, meaning they are tied to real jobs completed through the platform. Homeowners know they are reading feedback from someone who actually hired you, not an anonymous post from someone online. That verified credibility is worth building on.

What verified BC reviews look like on your profile
If you are new to BC, you don’t have to start from scratch. Import your Google reviews so homeowners can see your track record straight away. They appear in their own section on your profile, separate from your verified BC reviews.

Your profile shows verified BC reviews, communication reviews, and Google reviews in separate sections.
How BC handles the awkward ask for you
Once a job is completed, we prompt the homeowner to leave a review. If they don’t respond straight away, we follow up a few more times.
A personal ask on the day still helps. While the work is fresh, a simple text goes a long way:
“Hey [name], great working with you on the [job]. If you’ve got a spare five minutes, a review on my BC profile would mean a lot. It helps other homeowners feel confident getting in touch. Here’s the link: [your profile link]”
Ask once. Follow-up once if they said they would and haven’t. After that, let it go.
Before you leave site, ask if you can take a few photos of the completed work. Upload them to your projects section on your BC profile. A project with photos sitting above your verified reviews gives homeowners exactly what they’re looking for: proof of the work before they reach out.

Projects and verified reviews on a BC profile.
Every interaction on BC is a reputation moment
That job you quoted on but didn’t win? The homeowner can still review how you showed up. Once a homeowner connects with you on BC, they can leave a communication review based on your responsiveness, your professionalism, and how quickly you replied, even if you weren’t awarded the job.
How to respond to a good review
Two minutes. That is all it takes to turn a good review into something that works harder for your next job.
Say thanks quickly and make it specific. Use their name and reference the job. A copy-paste response reads like one, so keep a couple of templates handy, so you aren’t writing from scratch every time. For example:
- “Cheers [client name], loved working on your [job]. Glad it came up exactly how you pictured it. Hope to help out again down the track.”
- “Thank you [name], we appreciate your business and look forward to helping out in future if the need arises. Cheers, [your name].”
- “Cheers, [client name]! It was awesome being able to bring your vision to life. Glad you’re enjoying the new space. Shout out if you ever need anything, here to help. Cheers, [your name].”

Your profile shows verified BC reviews, communication reviews, and Google reviews in separate sections.
How to handle a bad review
Bad reviews happen to good tradies. How you respond matters more than the review itself, because future homeowners are reading your reply, not just the complaint.
One thing worth knowing: every verified review on BC sits in a 7-day pending window before it goes public. You will see it before anyone else does. If you respond within that window, it publishes straight away, which means your reply goes up at the same time as the review, rather than looking like damage control after the fact.
Respond quickly. A slow response reads as indifference. A prompt one shows you are across it.
Stay professional. Don’t get defensive, and don’t get personal. You are not writing only for the reviewer. You are also writing for every homeowner who reads your profile next.
Acknowledge and offer to sort it. You can still show empathy while remaining objective about the facts. For example:
For workmanship reviews
- “Hi [client name], sorry to hear the job didn’t land the way you’d hoped. Happy to have a chat and see if there is something we can sort. Feel free to reach out on [contact].”
- “Hi [client name], I’m sorry to hear you’re not happy with the results. When we left on the day, you mentioned everything looked great, so I would love the opportunity to fix this for you. Cheers, [your name]”
For communication reviews
- “Hi [client name], I tried calling to arrange a site visit a couple of times this week. We are still here to help if you need. Cheers, [your name]”
- “Hi [client name], I’m sorry we weren’t able to send the quote through last week. Wish you the best with your project. Cheers, [your name]”
If it’s serious, take it offline. If there is a genuine issue, sort it privately over the phone, or organise a time to meet them in person. Once it’s resolved, you can politely ask the homeowner to update their review.
One bad review with a professional response, among fifteen good ones, is an opportunity not a loss. It’s an opportunity to show homeowners how you handle difficult situations, how committed you are to providing great service and ultimately, it shows a bit of your character which helps build trust.
Your profile is always on
Right now, a homeowner might be reading your profile. Every review you earn is a reason for them to choose you. Every response you have left, every project you have uploaded. That is your reputation working for you. Keep building it.