{"id":8097,"date":"2019-01-31T10:47:43","date_gmt":"2019-01-30T21:47:43","guid":{"rendered":"https:\/\/builderscrack.co.nz\/blog\/?p=8097"},"modified":"2021-01-21T22:25:59","modified_gmt":"2021-01-21T09:25:59","slug":"new-look-and-feel-is-just-the-beginning","status":"publish","type":"post","link":"https:\/\/builderscrack.co.nz\/blog\/service-updates\/new-look-and-feel-is-just-the-beginning.html","title":{"rendered":"New Look and Feel is Just the Beginning.."},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1148.16px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-8350\" src=\"https:\/\/builderscrack.co.nz\/blog\/wp-content\/uploads\/2019\/01\/New-Look-and-Feel-is-Just-the-Beginning..jpg\" alt=\"\" width=\"1200\" height=\"600\" srcset=\"https:\/\/builderscrack.co.nz\/blog\/wp-content\/uploads\/2019\/01\/New-Look-and-Feel-is-Just-the-Beginning.-200x100.jpg 200w, https:\/\/builderscrack.co.nz\/blog\/wp-content\/uploads\/2019\/01\/New-Look-and-Feel-is-Just-the-Beginning.-400x200.jpg 400w, https:\/\/builderscrack.co.nz\/blog\/wp-content\/uploads\/2019\/01\/New-Look-and-Feel-is-Just-the-Beginning.-500x250.jpg 500w, https:\/\/builderscrack.co.nz\/blog\/wp-content\/uploads\/2019\/01\/New-Look-and-Feel-is-Just-the-Beginning.-600x300.jpg 600w, https:\/\/builderscrack.co.nz\/blog\/wp-content\/uploads\/2019\/01\/New-Look-and-Feel-is-Just-the-Beginning.-768x384.jpg 768w, https:\/\/builderscrack.co.nz\/blog\/wp-content\/uploads\/2019\/01\/New-Look-and-Feel-is-Just-the-Beginning.-800x400.jpg 800w, https:\/\/builderscrack.co.nz\/blog\/wp-content\/uploads\/2019\/01\/New-Look-and-Feel-is-Just-the-Beginning.-1000x500.jpg 1000w, https:\/\/builderscrack.co.nz\/blog\/wp-content\/uploads\/2019\/01\/New-Look-and-Feel-is-Just-the-Beginning..jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/strong><\/p>\n<p><strong>Since 2007 when Builderscrack launched, our business has been governed by a strong set of user-focused values. Builderscrack exists simply to make homeowners and tradespeople&#8217;s lives easier. Part of this challenge is ensuring our service &#8220;just works&#8221; with minimal fuss.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>To respond to this challenge through 2018 and beyond, we set about reaching out directly and listening to both our home and trade users. Through phone conversations, meetings in person, surveys and thousands of messages we&#8217;ve grown our understanding of the expectations our users have of our service.<\/p>\n<p>Consulting with <a href=\"https:\/\/www.ogilvy.co.nz\/\">Ogilvy<\/a> and local branding and design partner <a href=\"https:\/\/publica.co.nz\/\">Publica<\/a>, our team set about laying the foundations for the next version of brand Builderscrack.<\/p>\n<p>Alongside this work on our look, feel and brand &#8211; we&#8217;ve invested heavily on product development; more specifically, improving the mechanics of how Builderscrack works for our users.<\/p>\n<p>Where we&#8217;re at today, 31st Jan 2019 is the eve of the launch of the new look Builderscrack.<\/p>\n<h4><strong>Tomorrow we&#8217;re launching:<\/strong><\/h4>\n<ul>\n<li><strong>A completely new logo and brand<\/strong><\/li>\n<li><strong>New website from the ground up<\/strong><\/li>\n<li><strong>New blog look and feel<\/strong><\/li>\n<li><b>Improved knowledge-base and FAQ<\/b><\/li>\n<li><strong>Overhaul of the way trade partners chase work<\/strong><\/li>\n<\/ul>\n<p>And over the coming weeks, we&#8217;ll be releasing various marketing campaigns to raise awareness of the benefits of using Builderscrack to find a trusted tradesperson.<\/p>\n<p>Throughout 2019 we&#8217;ll be continuing to roll out significant refinements, improvements and new features to our product back-end including a full user experience product makeover later in the year.<\/p>\n<p>We&#8217;re looking forward to hearing your feedback on these changes. Please don&#8217;t hesitate to <a href=\"https:\/\/builderscrack.co.nz\/contact\">let us know<\/a> what you think!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div align=\"center\">\n<p><a class=\"button mom_button bc_bt big_bt \" href=\"https:\/\/builderscrack.co.nz\/\" data-bg=\"\" data-hoverbg=\"\" data-text=\"\" data-texthover=\"\">Check out the new Builderscrack here<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Since 2007 when Builderscrack launched, our business has  &#8230;<\/p>\n","protected":false},"author":5,"featured_media":8350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1017],"tags":[],"class_list":["post-8097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-service-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Look and Feel is Just the Beginning..<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/builderscrack.co.nz\/blog\/service-updates\/new-look-and-feel-is-just-the-beginning.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Look and Feel is Just the Beginning..\" \/>\n<meta property=\"og:description\" content=\"Since 2007 when Builderscrack launched, our business has ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/builderscrack.co.nz\/blog\/service-updates\/new-look-and-feel-is-just-the-beginning.html\" \/>\n<meta property=\"og:site_name\" content=\"Builderscrack Blog - Home Repair &amp; 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