{"id":11005,"date":"2019-10-31T10:39:51","date_gmt":"2019-10-30T21:39:51","guid":{"rendered":"https:\/\/builderscrack.co.nz\/blog\/?p=11005"},"modified":"2023-07-07T14:04:33","modified_gmt":"2023-07-07T02:04:33","slug":"are-you-keeping-your-account-primed-for-a-quiet-period","status":"publish","type":"post","link":"https:\/\/builderscrack.co.nz\/blog\/blog-for-tradespeople\/business-insights\/are-you-keeping-your-account-primed-for-a-quiet-period.html","title":{"rendered":"Are you keeping your account primed for a quiet period?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1148.16px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>When you\u2019re a tradie who has a dependable pipeline of work &#8211; perhaps through relationships with other tradies or through strong word of mouth customer referrals, there is value in keeping your Builderscrack account primed and ready for those quieter patches of work.<\/strong> <!--more-->We\u2019ve compiled some of our key strategies for keeping your account current and ensuring you\u2019re best positioned to gain new work through Builderscrack when you have quieter patches or gaps in your pipeline of work.<\/p>\n<h3>Branding your business profile<\/h3>\n<p>Does your Builderscrack profile reflect how you want your brand to come across? This doesn\u2019t have to be a daunting task and with a few simple tweaks, you can more accurately convey to homeowners your areas of expertise and what you\u2019re like to work with. Here are a few things to consider.<\/p>\n<h4>Are you chasing a wide variety of jobs? If so, consider how this comes across to homeowners.<\/h4>\n<p>We often receive feedback from homeowners asking why a business that appears to be in a trade unrelated to their job post is chasing their job &#8211; for example, if a plumber chases a landscaping job. This can give the homeowner the impression that the tradie isn\u2019t skilled in either area and is just chasing their job to fill a gap, rather than because they have the skills and experience required.<\/p>\n<h4>Review your business description<\/h4>\n<p>If you\u2019re a business that works across many trades, such as property maintenance then make sure this is clear in your business description.<\/p>\n<p>This business description conveys this to homeowners successfully;<\/p>\n<blockquote>\n<p>At Elements Maintenance we have tradespeople that can complete jobs in;<\/p>\n<ul>\n<li>Joinery, carpentry, kitset assembly and installation<\/li>\n<li>Small to medium sized building work (including work required for Council inspection)<\/li>\n<li>Residential plastering and painting<\/li>\n<li>Residential plumbing<\/li>\n<\/ul>\n<p>When we have a customer whose job requires several trades, we have our qualified team ready to tackle the task. We\u2019ve been servicing customers in the Canterbury region for over 10 years and take pride in achieving excellent results that keep our customers coming back.<\/p>\n<\/blockquote>\n<h4>Subscribe to complimentary trades<\/h4>\n<p>Consider subscribing to trades which work together as a \u2018family\u2019 of trades, such as landscaping, footpaths and gardening. The combination of trades needs to make sense to a homeowner when they review your profile.<\/p>\n<h3>Keep the details of your account current<\/h3>\n<ul>\n<li>Do you have a professional photo uploaded? Tradies with professional profile pictures are more likely to be granted contact. Check out our tips on taking a professional photo <a href=\"https:\/\/builderscrack.co.nz\/blog\/blog-for-tradespeople\/tips\/attract-clients-with-profile-picture.html\">here<\/a>.<\/li>\n<li>Keep your trade and location areas up to date.<\/li>\n<\/ul>\n<h3>Keep your reviews current<\/h3>\n<p>One of the best ways to keep your account in top shape is to ensure you\u2019re putting through a Builderscrack job at least every few months &#8211; this tells us that you\u2019re still interested in receiving job leads and provides homeowners with current reviews which portray what you\u2019re like to work with now. Homeowners want to be reading reviews from the past few months rather than reviews you received a year ago.<\/p>\n<h4>Consider the work you\u2019re chasing<\/h4>\n<p>When you&#8217;re looking for opportunities that will help you keep your account up to date and ensure a pipeline of work for quieter times, rather than needing to fill a whole schedule there&#8217;s a few things to keep in mind.<\/p>\n<ul>\n<li>Smaller jobs (despite the lower value) can be a simple way to keep your account fresh, get new reviews and plug gaps in your schedule when you\u2019re quiet.<\/li>\n<li>Chasing occasional larger jobs is a great way to pipeline future projects outside of your usual channels, bring in more revenue and build a profile which demonstrates to homeowners that you\u2019re highly skilled in a range of tasks.<\/li>\n<\/ul>\n<h4>What\u2019s your communication style?<\/h4>\n<p>Our homeowners can also review on communication, so ensuring your communication style is professional and timely is important to building strong communications reviews.<\/p>\n<p>Check out our tips for faster, more effective communications <a href=\"https:\/\/builderscrack.co.nz\/blog\/blog-for-tradespeople\/business-insights\/how-to-use-your-quotes-to-set-yourself-apart-from-the-competition.html\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<h3>Have you thought of scaling your business?<\/h3>\n<h4>Chase job leads<\/h4>\n<p>When you need to dial up your workload and fill up your schedule, <a href=\"https:\/\/builderscrack.co.nz\/subscription\">subscribe to Builderscrack<\/a>.<\/p>\n<h4>Showcase your work<\/h4>\n<p>Builderscrack subscribers can really build a strong profile by uploading a gallery of before and after job photos. With up to the ability to upload up to 250 job photos, you can build this into your process and capture the work which you feel really demonstrates what you\u2019re capable of achieving.<\/p>\n<h4>Impress your next client<\/h4>\n<p>There\u2019s quite a bit that can be done to keep your account current so that in quieter times, you\u2019re ready to jump straight back in and chase Builderscrack jobs.<\/p>\n<p>The key is to keep maintaining your TradeRank and you can do this by dipping into Builderscrack from time to time to review your profile details. This way you&#8217;ll be keeping us up to date so we know you&#8217;re still keen on seeing job leads and that we&#8217;ve got your details correct, and you&#8217;ll be maintaining reviews which are current and fresh for homeowners to read.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re a tradie who has a dependable  &#8230;<\/p>\n","protected":false},"author":10,"featured_media":11036,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1029],"tags":[],"class_list":["post-11005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Are you keeping your account primed for a quiet period?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/builderscrack.co.nz\/blog\/blog-for-tradespeople\/business-insights\/are-you-keeping-your-account-primed-for-a-quiet-period.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you keeping your account primed for a quiet period?\" \/>\n<meta property=\"og:description\" content=\"When you\u2019re a tradie who has a dependable ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/builderscrack.co.nz\/blog\/blog-for-tradespeople\/business-insights\/are-you-keeping-your-account-primed-for-a-quiet-period.html\" \/>\n<meta property=\"og:site_name\" content=\"Builderscrack Blog - Home Repair &amp; 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